CLINIKK - LIVE NOW 2023
A Website Redesign that Converted 7% of Membership Purchases
Clinikk is a Bengaluru-based healthcare startup on a mission to address the primary care and health insurance challenges in Urban India. We've successfully expanded our healthcare services to 11 locations across Bengaluru.
role
UX/UI & Motion Design
team
Sruthi Naidu, Lokesh Zope (Head of Design)
Timeline
10 Weeks
tools
Figma, After effects, Illustrator, Photoshop
CLINIKK - LIVE NOW 2023
A Website Redesign that Converted 7% of Membership Purchases
Clinikk is a Bengaluru-based healthcare startup on a mission to address the primary care and health insurance challenges in Urban India. We've successfully expanded our healthcare services to 11 locations across Bengaluru.
role
UX/UI & Motion Design
team
Sruthi Naidu, Lokesh Zope (Head of Design)
Timeline
10 Weeks
tools
Figma, After effects, Illustrator, Photoshop
what problems are we trying to solve?
what problems are we trying to solve?
The objective of the website revamp is to address various challenges and enhance performance, aiming to achieve the following goals:
The objective of the website revamp is to address various challenges and enhance performance, aiming to achieve the following goals:
Generate More Plan Leads and Sales
Generate More Plan Leads and Sales
Increase Clinikk Walk-Ins
Increase Clinikk Walk-Ins
Address Website Issues - Unclear CTA’s, Insufficient information etc
Address Website Issues - Unclear CTA’s, Insufficient information etc
Enhance Website Metrics
Enhance Website Metrics
my role
my role
I joined the team as the founding designer, collaborating closely with my manager and cross-functional teams. My responsibilities included research, designing, prototyping, and creating Lotties and micro-animations for the project.
It launched to all users in the month of September 2023.
I joined the team as the founding designer, collaborating closely with my manager and cross-functional teams. My responsibilities included research, designing, prototyping, and creating Lotties and micro-animations for the project.
It launched to all users in the month of September 2023.
Research & Exploration
visual design
interaction design
Key user profiles
Key user profiles
These are the potential users who might be exploring Clinikk:
These are the potential users who might be exploring Clinikk:
Visitors from Health Hubs
Visitors from Health Hubs
Investors
Investors
Prospective Leads
Prospective Leads
Corporate Representatives
Corporate Representatives
Employees
Employees
Members Exploring Latest Updates
Members Exploring Latest Updates
Our Goal & needs
Our Goal & needs
A website that instills trust, facilitates easy navigation, and provides valuable information to both potential and existing members.
A website that instills trust, facilitates easy navigation, and provides valuable information to both potential and existing members.
core objective is to show...
core objective is to show...
The Distinctive care experience at Clinikk and the effortless process of setting up themselves and their family as Clinikk members.
The Distinctive care experience at Clinikk and the effortless process of setting up themselves and their family as Clinikk members.
Have customers complete their purchase online.
Have customers complete their purchase online.
Have customers book appointments online.
Have customers book appointments online.
Have customers explore the membership & benefits.
Have customers explore the membership & benefits.
Position Clinikk as leading and vibrant company.
Position Clinikk as leading and vibrant company.
Get inspired to refer, share, and talk about Clinikk.
Get inspired to refer, share, and talk about Clinikk.
Overall, position Clinikk as a standout choice, emphasizing its unique value and commitment to delivering exceptional healthcare experiences.
Overall, position Clinikk as a standout choice, emphasizing its unique value and commitment to delivering exceptional healthcare experiences.
Created these images using Midjourney!
And then the exploration began
And then the exploration began
With this project, we’ve built our design system from scratch - lots of exploration has done to ensure each design component is scalable.
With this project, we’ve built our design system from scratch - lots of exploration has done to ensure each design component is scalable.
A sneak peek into my thought process
A sneak peek into my thought process
Overflowing with ideas, the result of countless hours exploring different apps, studying competitors, and finding inspiration from various sites to gain clarity on these matters.
Overflowing with ideas, the result of countless hours exploring different apps, studying competitors, and finding inspiration from various sites to gain clarity on these matters.
“I recall scouring countless websites for the perfect serif and san-serif combination — long after the work hours alongside my manager.”
“I recall scouring countless websites for the perfect serif and san-serif combination — long after the work hours alongside my manager.”
I maintain a separate file named 'Mobile/Website Explorations' (yes, it's cringe) where I dump every idea I see or get.
Better results happen when we break down the project into chunks
Better results happen when we break down the project into chunks
With tight deadlines and a total of 10 flows, each containing many screens, we've divided the website into manageable chunks.
With tight deadlines and a total of 10 flows, each containing many screens, we've divided the website into manageable chunks.
All Flows
All Flows
login
login
member configuration
member configuration
plan card overlays
plan card overlays
Onboarding and GHD
Onboarding and GHD
landing page
landing page
visit us
visit us
who we are
who we are
for companies
for companies
Network hospital finder
Network hospital finder
F.A.Q’s
F.A.Q’s
create your account
create your account
OR LOGIn
OR LOGIn
Our website is entirely mobile-focused, given that over 90% of our target users primarily use mobile devices. We made a conscious decision to prioritize mobile-friendliness, ensuring an excellent experience for our users on their preferred devices.
Our website is entirely mobile-focused, given that over 90% of our target users primarily use mobile devices. We made a conscious decision to prioritize mobile-friendliness, ensuring an excellent experience for our users on their preferred devices.
member configuration
member configuration
purchase flow
purchase flow
This process is infused with fun. We've reimagined adding members in a playful, gamified manner. Ensuring this flow is as smooth as butter is absolutely crucial.
This process is infused with fun. We've reimagined adding members in a playful, gamified manner. Ensuring this flow is as smooth as butter is absolutely crucial.
A quick shoutout to Lokesh Zope for owning this idea, and to an external agency who worked magic on the 3D crystals.
A quick shoutout to Lokesh Zope for owning this idea, and to an external agency who worked magic on the 3D crystals.
Crafting these Switch-style member buttons was so much fun! Big kudos to our Head of Engineering - Carl Abraham for making it happen.
Crafting these Switch-style member buttons was so much fun! Big kudos to our Head of Engineering - Carl Abraham for making it happen.
plan card overlays
plan card overlays
onboarding and ghd
onboarding and ghd
good health declaration
good health declaration
Our customer’s success is our success.
Every UX and Visual design decision was made thinking twice before finalising anything.
Our customer’s success is our success.
Every UX and Visual design decision was made thinking twice before finalising anything.
and finally...
landing page
and finally...
landing page
A quick shoutout to the amazing team behind the opening video. The emotion we aim to convey to our audience is 'A health plan that treats you like family!’
A quick shoutout to the amazing team behind the opening video. The emotion we aim to convey to our audience is 'A health plan that treats you like family!’
visit our health hubs
visit our health hubs
11 Clinikks spread across Bengaluru
11 Clinikks spread across Bengaluru
We've empowered our customers to seamlessly schedule Health Hub visits directly from our website. This user-centric feature was crafted to enhance convenience, enabling users to effortlessly plan their visits and manage their healthcare journey with ease.
We've empowered our customers to seamlessly schedule Health Hub visits directly from our website. This user-centric feature was crafted to enhance convenience, enabling users to effortlessly plan their visits and manage their healthcare journey with ease.
As a user,
I want to instantly view my top 3 nearest locations by entering a pincode or location.
who we are
for companies
network hospital
f.a.q's
Time to retrospect
Time to retrospect
Current Status:
This project represents a complete user experience overhaul that converted 7% of membership purchases.
Healthcare is extremely sensitive and it requires trust, willingness and support. It's important to note that we're still in the early stages of this transformation. We're not just looking at immediate metrics; This is about setting a foundation for a digital-first approach that will evolve and improve over time.
This project represents a complete user experience overhaul that converted 7% of membership purchases.
Healthcare is extremely sensitive and it requires trust, willingness and support. It's important to note that we're still in the early stages of this transformation. We're not just looking at immediate metrics; This is about setting a foundation for a digital-first approach that will evolve and improve over time.
Learnings:
This project was huge—lots of pages, user flows, and edge cases. It was my first dive into a hefty website project. I learned the importance of how swiftly communicated design ideas and the efficiency of a lean UI can expedite development.
This project was huge—lots of pages, user flows, and edge cases. It was my first dive into a hefty website project. I learned the importance of how swiftly communicated design ideas and the efficiency of a lean UI can expedite development.
As I progress,
I'm excited to explore more of motion design, 3D and no-code development. Visual design is my forte, and I'm enthusiastic about continually refining my skills to craft even more impactful and creative experiences.
I'm excited to explore more of motion design, 3D and no-code development. Visual design is my forte, and I'm enthusiastic about continually refining my skills to craft even more impactful and creative experiences.
Big thanks for diving into this HUGEE case study!
Big thanks for diving into this HUGEE case study!
CLINIKK - LIVE NOW 2023
Redesigning the Experience - The Clinikk Way
Clinikk is a Bengaluru-based healthcare startup on a mission to address the primary care and health insurance challenges in Urban India. We've successfully expanded our healthcare services to 11 locations across Bengaluru.
role
UX/UI & Motion Design
team
Sruthi Naidu, Lokesh Zope (Head of Design)
Timeline
10 Weeks
tools
Figma, After effects, Illustrator, Photoshop
CLINIKK - LIVE NOW 2023
A Website Redesign that Converted 7% of Membership Purchases
Clinikk is a Bengaluru-based healthcare startup on a mission to address the primary care and health insurance challenges in Urban India. We've successfully expanded our healthcare services to 11 locations across Bengaluru.
role
UX/UI & Motion Design
team
Sruthi Naidu, Lokesh Zope (Head of Design)
Timeline
10 Weeks
tools
Figma, After effects, Illustrator, Photoshop
CLINIKK - LIVE NOW 2023
A Website Redesign that Converted 7% of Membership Purchases
Clinikk is a Bengaluru-based healthcare startup on a mission to address the primary care and health insurance challenges in Urban India. We've successfully expanded our healthcare services to 11 locations across Bengaluru.
role
UX/UI & Motion Design
team
Sruthi Naidu, Lokesh Zope (Head of Design)
Timeline
10 Weeks
tools
Figma, After effects, Illustrator, Photoshop
what problems are we trying to solve?
what problems are we trying to solve?
what problems are we trying to solve?
The objective of the website revamp is to address various challenges and enhance performance, aiming to achieve the following goals:
The objective of the website revamp is to address various challenges and enhance performance, aiming to achieve the following goals:
The objective of the website revamp is to address various challenges and enhance performance, aiming to achieve the following goals:
Generate More Plan Leads and Sales
Generate More Plan Leads and Sales
Generate More Plan Leads and Sales
Increase Clinikk Walk-Ins
Increase Clinikk Walk-Ins
Increase Clinikk Walk-Ins
Address Website Issues - Unclear CTA’s, Insufficient information etc
Address Website Issues - Unclear CTA’s, Insufficient information etc
Address Website Issues - Unclear CTA’s, Insufficient information etc
Enhance Website Metrics
Enhance Website Metrics
Enhance Website Metrics
my role
my role
I joined the team as the founding designer, collaborating closely with my manager and cross-functional teams. My responsibilities included research, designing, prototyping, and creating Lotties and micro-animations for the project.
It launched to all users in the month of September 2023.
I joined the team as the founding designer, collaborating closely with my manager and cross-functional teams. My responsibilities included research, designing, prototyping, and creating Lotties and micro-animations for the project.
It launched to all users in the month of September 2023.
Research & Exploration
visual design
interaction design
Research & Exploration
visual design
interaction design
my role
I joined the team as the founding designer, collaborating closely with my manager and cross-functional teams. My responsibilities included research, designing, prototyping, and creating Lotties and micro-animations for the project.
It launched to all users in the month of September 2023.
Research & Exploration
visual design
interaction design
Key user profiles
These are the potential users who might be exploring Clinikk:
Key user profiles
These are the potential users who might be exploring Clinikk:
Key user profiles
These are the potential users who might be exploring Clinikk:
Prospective Lead
Corporate Representative
Prospective Leads
Corporate Representatives
Prospective Leads
Corporate Representatives
Investor
Visitors from Health Hubs
Investors
Visitors from Health Hubs
Investors
Visitors from Health Hubs
Employee
Member Exploring Latest Updates
Employees
Members Exploring Latest Updates
Employees
Members Exploring Latest Updates
Our Goal & needs
A website that instills trust, facilitates easy navigation, and provides valuable information to both potential and existing members.
Our Goal & needs
A website that instills trust, facilitates easy navigation, and provides valuable information to both potential and existing members.
Our Goal & needs
A website that instills trust, facilitates easy navigation, and provides valuable information to both potential and existing members.
core objective is to show...
The Distinctive care experience at Clinikk and the effortless process of setting up themselves and their family as Clinikk members.
core objective is to show...
The Distinctive care experience at Clinikk and the effortless process of setting up themselves and their family as Clinikk members.
core objective is to show...
The Distinctive care experience at Clinikk and the effortless process of setting up themselves and their family as Clinikk members.
Have customers complete their purchase online.
Have customers book appointments online.
Have customers explore the membership & benefits.
Position Clinikk as leading and vibrant company.
Get inspired to refer, share, and talk about Clinikk.
Have customers complete their purchase online.
Have customers book appointments online.
Have customers explore the membership & benefits.
Position Clinikk as leading and vibrant company.
Get inspired to refer, share, and talk about Clinikk.
Overall, position Clinikk as a standout choice, emphasizing its unique value and commitment to delivering exceptional healthcare experiences.
Overall, position Clinikk as a standout choice, emphasizing its unique value and commitment to delivering exceptional healthcare experiences.
Have customers complete their purchase online.
Have customers book appointments online.
Have customers explore the membership & benefits.
Position Clinikk as leading and vibrant company.
Get inspired to refer, share, and talk about Clinikk.
Overall, position Clinikk as a standout choice, emphasizing its unique value and commitment to delivering exceptional healthcare experiences.
Created these images using Midjourney!
Created these images using Midjourney!
And then the exploration began
With this project, we’ve built our design system from scratch - lots of exploration has done to ensure each design component is scalable.
And then the exploration began
With this project, we’ve built our design system from scratch - lots of exploration has done to ensure each design component is scalable.
And then the exploration began
With this project, we’ve built our design system from scratch - lots of exploration has done to ensure each design component is scalable.
A sneak peek into my thought process
Overflowing with ideas, the result of countless hours exploring different apps, studying competitors, and finding inspiration from various sites to gain clarity on these matters.
A sneak peek into my thought process
Overflowing with ideas, the result of countless hours exploring different apps, studying competitors, and finding inspiration from various sites to gain clarity on these matters.
A sneak peek into my thought process
Overflowing with ideas, the result of countless hours exploring different apps, studying competitors, and finding inspiration from various sites to gain clarity on these matters.
“I recall scouring countless websites for the perfect serif and san-serif combination — long after the work hours alongside my manager.”
“I recall scouring countless websites for the perfect serif and san-serif combination — long after the work hours alongside my manager.”
“I recall scouring countless websites for the perfect serif and san-serif combination — long after the work hours alongside my manager.”
I maintain a separate file named 'Mobile/Website Explorations' (yes, it's cringe) where I dump every idea I see or get.
I maintain a separate file named 'Mobile/Website Explorations' (yes, it's cringe) where I dump every idea I see or get.
I maintain a separate file named 'Mobile/Website Explorations' (yes, it's cringe) where I dump every idea I see or get.
Better results happen when we break down the project into chunks
With tight deadlines and a total of 10 flows, each containing many screens, we've divided the website into manageable chunks.
Better results happen when we break down the project into chunks
With tight deadlines and a total of 10 flows, each containing many screens, we've divided the website into manageable chunks.
Better results happen when we break down the project into chunks
With tight deadlines and a total of 10 flows, each containing many screens, we've divided the website into manageable chunks.
All Flows
All Flows
login
member configuration
plan card overlays
Onboarding and GHD
landing page
visit us
who we are
for companies
Network hospital finder
F.A.Q’s
login
member configuration
plan card overlays
Onboarding and GHD
landing page
visit us
who we are
for companies
Network hospital finder
F.A.Q’s
All Flows
login
member configuration
plan card overlays
Onboarding and GHD
landing page
visit us
who we are
for companies
Network hospital finder
F.A.Q’s
create your account
OR LOGIn
create your account
OR LOGIn
create your account
OR LOGIn
Our website is entirely mobile-focused, given that over 90% of our target users primarily use mobile devices. We made a conscious decision to prioritize mobile-friendliness, ensuring an excellent experience for our users on their preferred devices.
Our website is entirely mobile-focused, given that over 90% of our target users primarily use mobile devices. We made a conscious decision to prioritize mobile-friendliness, ensuring an excellent experience for our users on their preferred devices.
Our website is entirely mobile-focused, given that over 90% of our target users primarily use mobile devices. We made a conscious decision to prioritize mobile-friendliness, ensuring an excellent experience for our users on their preferred devices.
member configuration
purchase flow
member configuration
purchase flow
This process is infused with fun. We've reimagined adding members in a playful, gamified manner. Ensuring this flow is as smooth as butter is absolutely crucial.
A quick shoutout to Lokesh Zope for owning this brilliant idea, and to [Name] who worked magic on these 3D crystals.
Crafting these Switch-style member buttons was so much fun! Big kudos to our tech team - Carl Abraham for making it happen.
This process is infused with fun. We've reimagined adding members in a playful, gamified manner. Ensuring this flow is as smooth as butter is absolutely crucial.
A quick shoutout to Lokesh Zope for owning this idea, and to an external agency who worked magic on the 3D crystals.
Crafting these Switch-style member buttons was so much fun! Big kudos to our Head of Engineering - Carl Abraham for making it happen.
member configuration
purchase flow
This process is infused with fun. We've reimagined adding members in a playful, gamified manner. Ensuring this flow is as smooth as butter is absolutely crucial.
A quick shoutout to Lokesh Zope for owning this brilliant idea, and to an external agency who worked magic on the 3D crystals.
Crafting these Switch-style member buttons was so much fun! Big kudos to our Head of Engineering - Carl Abraham for making it happen.
plan card overlays
plan card overlays
plan card overlays
onboarding and ghd
good health declaration
onboarding and ghd
good health declaration
onboarding and ghd
good health declaration
Our customer’s success is our success.
Every UX and Visual design decision was made thinking twice before finalising anything.
Our customer’s success is our success.
Every UX and Visual design decision was made thinking twice before finalising anything.
Our customer’s success is our success.
Every UX and Visual design decision was made thinking twice before finalising anything.
and finally...
landing page
and finally...
landing page
A quick shoutout to the amazing team behind the opening video. The emotion we aim to convey to our audience is 'A health plan that treats you like family!’
A quick shoutout to the amazing team behind the opening video. The emotion we aim to convey to our audience is 'A health plan that treats you like family!’
and finally...
landing page
A quick shoutout to the amazing team behind the opening video. The emotion we aim to convey to our audience is 'A health plan that treats you like family!’
visit our health hubs
11 Clinikks spread across Bengaluru
visit our health hubs
11 Clinikks spread across Bengaluru
We've empowered our customers to seamlessly schedule Health Hub visits directly from our website. This user-centric feature was crafted to enhance convenience, enabling users to effortlessly plan their visits and manage their healthcare journey with ease.
We've empowered our customers to seamlessly schedule Health Hub visits directly from our website. This user-centric feature was crafted to enhance convenience, enabling users to effortlessly plan their visits and manage their healthcare journey with ease.
visit our health hubs
11 Clinikks spread across Bengaluru
We've empowered our customers to seamlessly schedule Health Hub visits directly from our website. This user-centric feature was crafted to enhance convenience, enabling users to effortlessly plan their visits and manage their healthcare journey with ease.
As a user,
I want to instantly view my top 3 nearest locations by entering a pincode or location.
As a user,
I want to instantly view my top 3 nearest locations by entering a pincode or location.
As a user,
I want to instantly view my top 3 nearest locations by entering a pincode or location.
who we are
for companies
network hospital
f.a.q's
Time to retrospect
Time to retrospect
Time to retrospect
Current Status:
Current Status:
This project represents a complete user experience overhaul that converted 7% of membership purchases.
Healthcare is extremely sensitive and it requires trust, willingness and support. It's important to note that we're still in the early stages of this transformation. We're not just looking at immediate metrics; This is about setting a foundation for a digital-first approach that will evolve and improve over time.
This project represents a complete user experience overhaul that converted 7% of membership purchases.
Healthcare is extremely sensitive and it requires trust, willingness and support. It's important to note that we're still in the early stages of this transformation. We're not just looking at immediate metrics; This is about setting a foundation for a digital-first approach that will evolve and improve over time.
Learnings:
This project was huge—lots of pages, user flows, and edge cases. It was my first dive into a hefty website project, highlighting the crucial role of good UX. I learned the importance of how swiftly communicated design ideas and the efficiency of a lean UI can expedite development.
Current Status:
This project represents a complete user experience overhaul that converted 7% of membership purchases.
Healthcare is extremely sensitive and it requires trust, willingness and support. It's important to note that we're still in the early stages of this transformation. We're not just looking at immediate metrics; This is about setting a foundation for a digital-first approach that will evolve and improve over time.
Learnings:
This project was huge—lots of pages, user flows, and edge cases. It was my first dive into a hefty website project. I learned the importance of how swiftly communicated design ideas and the efficiency of a lean UI can expedite development.
As I progress,
I'm excited to explore more of motion design, 3D and no-code development. Visual design is my forte, and I'm enthusiastic about continually refining my skills to craft even more impactful and creative experiences.
As I progress,
I'm excited to explore more of motion design, 3D and no-code development. Visual design is my forte, and I'm enthusiastic about continually refining my skills to craft even more impactful and creative experiences.
As I progress,
I'm excited to explore more of motion design, 3D and no-code development. Visual design is my forte, and I'm enthusiastic about continually refining my skills to craft even more impactful and creative experiences.
Big thanks for diving into this HUGEE case study!
Big thanks for diving into this HUGEE case study!
Big thanks for diving into this HUGEE case study!