CLINIKK - LIVE NOW 2023
A Revamped Mobile App Referral System that Boosted Engagement
Clinikk is a Bengaluru based healthcare startup targeting the urban middle class masses. Our mainstream offerings are our health hubs spread across 11 locations across Bengaluru.
role
UX/UI
team
Sruthi Naidu, Lokesh Zope (Head of Design)
Timeline
1-2 Weeks
tools
Figma, After effects, Protopie
CLINIKK - LIVE NOW 2023
A Revamped Mobile App Referral System that Boosted Engagement
Clinikk is a Bengaluru based healthcare startup targeting the urban middle class masses. Our mainstream offerings are our health hubs spread across 11 locations across Bengaluru.
role
UX/UI
team
Sruthi Naidu, Lokesh Zope (Head of Design)
Timeline
1-2 Weeks
tools
Figma, After effects, Protopie
CLINIKK - LIVE NOW 2023
A Revamped Mobile App Referral System that Boosted Engagement
Clinikk is a Bengaluru based healthcare startup targeting the urban middle class masses. Our mainstream offerings are our health hubs spread across 11 locations across Bengaluru.
role
UX/UI
team
Sruthi Naidu, Lokesh Zope (Head of Design)
Timeline
1-2 Weeks
tools
Figma, After effects, Protopie
CLINIKK - LIVE NOW 2023
A Revamped Mobile App Referral System that Boosted Engagement
Clinikk is a Bengaluru based healthcare startup targeting the urban middle class masses. Our mainstream offerings are our health hubs spread across 11 locations across Bengaluru.
role
UX/UI
team
Sruthi Naidu, Lokesh Zope (Head of Design)
Timeline
1-2 Weeks
tools
Figma, After effects, Protopie
Project Objective
The project's objective is to streamline the process for a smoother experience, encourage more referrals, and boost lead generation. Our aim is to communicate the message clearly and succinctly.
the challenge
improve referral feature ⤵️ inviting, well communicated, transparent & rewarding
My Role
I designed the referral feature in the month of April 2023 and worked alongside Our Design Manager and Product Manager.
It launched on our Android App to all users in the month of May 2023.
01
Active plan users can refer, non-subscribers cannot.
02
Unclear messaging on referral count and rewards.
03
The referral history is not readily visible or accessible.
04
Lack of communications on successful referrals.
Key user stories
As a User
I want to easily find and use the 'Refer a Friend' section on the mobile app to share my referral link/code.
I want to easily share my referral link/code with contacts through the app or directly, boosting the chances of successful referrals.
I want to know if my friends sign up through my referral link to stay hopeful about rewards and encourage me to share with more friends
I want to quickly access details about current referral rewards, instructions, and terms & conditions, ensuring I feel inspired to share the referral link/code.
I want to easily remind my friends about the invitation directly from the history.
As a Receiver
I want to check out the plan highlights, boosting my motivation to request a sales call-back.
Early explorations
With these user stories in mind, I steered my design ideas in a direction that aligns with user needs. I've translated these concepts into wireframes to solidify and confirm the design direction.
I typically start by creating initial rough wireframes to address use cases and grasp the project requirements.
NON MEMBER
MEMBER WITH NO REFERRALS
MEMBER WITH SUCCESSFUL REFERRALS
This is just an overview - to avoid unnecessary details for the sake of clarity and sanity.
final deliverables
After some iterations, involving product discussions and internal testing, we arrived at the final deliverables.
Coins animation created by our motion designer, Raghuveer.
ENTRY POINT FROM HOME - IN APP
REFERRAL PAGE - NO REFERRALS
REFERRAL PAGE - WITH REFERRALS
TERMS & CONDITIONS
INVITE CONTACTS
TRACK REFERRALS
RECEIVER VIEW
testable prototypes
For this project, I tried the advanced prototyping tool, Protopie, conducting tests on various devices.
live on the android app
This project is live on the Android App
Before and after view
Final notes
Since introducing this feature, we've seen significant growth in referrals.
However, this achievement didn't simply materialize on its own. It's our dedicated Field Sales Agents (FSEs) who've actively promoted it to our customers that payed off. We've also rewarded customers with silver coins for successful referrals and activations.
Since introducing this feature, we've seen significant growth in referrals.
However, this achievement didn't simply materialize on its own. It's our dedicated Field Sales Agents (FSEs) who've actively promoted it to our customers that payed off. We've also rewarded customers with silver coins for successful referrals and activations.
Project Objective
The project's objective is to streamline the process for a smoother experience, encourage more referrals, and boost lead generation. Our aim is to communicate the message clearly and succinctly.
the challenge
improve referral feature ⤵️ inviting, well communicated, transparent & rewarding
01
Active plan users can refer, non-subscribers cannot.
02
Unclear messaging on referral count and rewards.
03
The referral history is not readily visible or accessible.
04
Lack of communications on successful referrals.
My Role
I designed the referral feature in the month of April 2023 and worked alongside Our Design Manager and Product Manager.
It launched on our Android App to all users in the month of May 2023.
Key user stories
As a User
I want to easily find and use the 'Refer a Friend' section on the mobile app to share my referral link/code.
I want to easily share my referral link/code with contacts through the app or directly, boosting the chances of successful referrals.
I want to know if my friends sign up through my referral link to stay hopeful about rewards and encourage me to share with more friends
I want to quickly access details about current referral rewards, instructions, and terms & conditions, ensuring I feel inspired to share the referral link/code.
I want to easily remind my friends about the invitation directly from the history.
As a Receiver
I want to check out the plan highlights, boosting my motivation to request a sales call-back.
Early explorations
With these user stories in mind, I steered my design ideas in a direction that aligns with user needs. I've translated these concepts into wireframes to solidify and confirm the design direction.
I typically start by creating initial rough wireframes to address use cases and grasp the project requirements.
NON MEMBER
MEMBER WITH NO REFERRALS
MEMBER WITH SUCCESSFUL REFERRALS
This is just an overview - to avoid unnecessary details for the sake of clarity and sanity.
final deliverables
After some iterations, involving product discussions and internal testing, we arrived at the final deliverables.
Coins animation created by our motion designer, Raghuveer.
ENTRY POINT FROM HOME - IN APP
REFERRAL PAGE - NO REFERRALS
REFERRAL PAGE - WITH REFERRALS
TERMS & CONDITIONS
INVITE CONTACTS
TRACK REFERRALS
RECEIVER VIEW
testable prototypes
For this project, I tried the advanced prototyping tool, Protopie, conducting tests on various devices.
live on the android app
This project is live on the Android App
CLINIKK - LIVE NOW 2023
Refer your friends, earn silver coins!
Clinikk is a Bengaluru based healthcare startup targeting the urban middle class masses. Our mainstream offerings are our health hubs spread across 11 locations across Bengaluru.
role
UX/UI
team
Sruthi Naidu, Lokesh Zope (Head of Design), Raghuveer (Motion Design)
Timeline
1-2 Weeks
tools
Figma, After effects
CLINIKK - LIVE NOW 2023
A Revamped Mobile App Referral System that Boosted Engagement
Clinikk is a Bengaluru based healthcare startup targeting the urban middle class masses. Our mainstream offerings are our health hubs spread across 11 locations across Bengaluru.
role
UX/UI
team
Sruthi Naidu, Lokesh Zope (Head of Design)
Timeline
1-2 Weeks
tools
Figma, After effects
CLINIKK - LIVE NOW 2023
A Revamped Mobile App Referral System that Boosted Engagement
Clinikk is a Bengaluru based healthcare startup targeting the urban middle class masses. Our mainstream offerings are our health hubs spread across 11 locations across Bengaluru.
role
UX/UI
team
Sruthi Naidu, Lokesh Zope (Head of Design)
Timeline
1-2 Weeks
tools
Figma, After effects
Project Objective
The project's objective is to streamline the process for a smoother experience, encourage more referrals, and boost lead generation. Our aim is to communicate the message clearly and succinctly.
Project Objective
The project's objective is to streamline the process for a smoother experience, encourage more referrals, and boost lead generation. Our aim is to communicate the message clearly and succinctly.
Project Objective
The project's objective is to streamline the process for a smoother experience, encourage more referrals, and boost lead generation. Our aim is to communicate the message clearly and succinctly.
the challenge
improve referral feature ⤵️ inviting, well communicated, transparent & rewarding
01
Active plan users can refer, non-subscribers cannot.
02
Unclear messaging on referral count and rewards.
03
Active plan users can refer, non-subscribers cannot.
04
Lack of communications on successful referrals.
the challenge
improve referral feature ⤵️ inviting, well communicated, transparent & rewarding
01
Active plan users can refer, non-subscribers cannot.
02
Unclear messaging on referral count and rewards.
03
The referral history is not readily visible or accessible.
04
Lack of communications on successful referrals.
the challenge
improve referral feature ⤵️ inviting, well communicated, transparent & rewarding
01
Active plan users can refer, non-subscribers cannot.
02
Unclear messaging on referral count and rewards.
03
The referral history is not readily visible or accessible.
04
Lack of communications on successful referrals.
My Role
I designed the referral feature in the month of April 2023 and worked alongside Our Design Manager and Product Manager.
It launched on our Android App to all users in the month of May 2023.
My Role
I designed the referral feature in the month of April 2023 and worked alongside Our Design Manager and Product Manager.
It launched on our Android App to all users in the month of May 2023.
My Role
I designed the referral feature in the month of April 2023 and worked alongside Our Design Manager and Product Manager.
It launched on our Android App to all users in the month of May 2023.
Key user stories
Key user stories
Key user stories
As a User
I want to easily find and use the 'Refer a Friend' section on the mobile app to share my referral link/code.
I want to easily share my referral link/code with contacts through the app or directly, boosting the chances of successful referrals.
I want to know if my friends sign up through my referral link to stay hopeful about rewards and encourage me to share with more friends
I want to quickly access details about current referral rewards, instructions, and terms & conditions, ensuring I feel inspired to share the referral link/code.
I want to know if my friends sign up through my referral link to stay hopeful about rewards and encourage me to share with more friends
As a User
I want to easily find and use the 'Refer a Friend' section on the mobile app to share my referral link/code.
As a User
I want to easily find and use the 'Refer a Friend' section on the mobile app to share my referral link/code.
I want to easily share my referral link/code with contacts through the app or directly, boosting the chances of successful referrals.
I want to know if my friends sign up through my referral link to stay hopeful about rewards and encourage me to share with more friends
I want to quickly access details about current referral rewards, instructions, and terms & conditions, ensuring I feel inspired to share the referral link/code.
I want to easily remind my friends about the invitation directly from the history.
As a Receiver
I want to check out the plan highlights, boosting my motivation to request a sales call-back.
As a User
I want to easily find and use the 'Refer a Friend' section on the mobile app to share my referral link/code.
I want to easily share my referral link/code with contacts through the app or directly, boosting the chances of successful referrals.
I want to know if my friends sign up through my referral link to stay hopeful about rewards and encourage me to share with more friends
I want to quickly access details about current referral rewards, instructions, and terms & conditions, ensuring I feel inspired to share the referral link/code.
I want to easily remind my friends about the invitation directly from the history.
As a Receiver
I want to check out the plan highlights, boosting my motivation to request a sales call-back.
Early explorations
With these user stories in mind, I steered my design ideas in a direction that aligns with user needs. I've translated these concepts into wireframes to solidify and confirm the design direction.
I typically start by creating initial rough wireframes to address use cases and grasp the project requirements.
Early explorations
With these user stories in mind, I steered my design ideas in a direction that aligns with user needs. I've translated these concepts into wireframes to solidify and confirm the design direction.
I typically start by creating initial rough wireframes to address use cases and grasp the project requirements.
Early explorations
With these user stories in mind, I steered my design ideas in a direction that aligns with user needs. I've translated these concepts into wireframes to solidify and confirm the design direction.
I typically start by creating initial rough wireframes to address use cases and grasp the project requirements.
NON MEMBER
MEMBER WITH NO REFERRALS
MEMBER WITH SUCCESSFUL REFERRALS
This is just an overview - to avoid unnecessary details for the sake of clarity and sanity.
NON MEMBER
MEMBER WITH NO REFERRALS
MEMBER WITH SUCCESSFUL REFERRALS
This is just an overview - to avoid unnecessary details for the sake of clarity and sanity.
NON MEMBER
MEMBER WITH NO REFERRALS
MEMBER WITH SUCCESSFUL REFERRALS
This is just an overview - to avoid unnecessary details for the sake of clarity and sanity.
final deliverables
After some iterations, involving product discussions and internal testing, we arrived at the final deliverables.
Coins animation created by our motion designer, Raghuveer.
ENTRY POINT FROM HOME - IN APP
REFERRAL PAGE - NO REFERRALS
REFERRAL PAGE - WITH REFERRALS
TERMS & CONDITIONS
INVITE CONTACTS
TRACK REFERRALS
RECEIVER VIEW
testable prototypes
For this project, I tried the advanced prototyping tool, Protopie, conducting tests on various devices.
live on the android app
This project is live on the Android App
final deliverables
After some iterations, involving product discussions and internal testing, we arrived at the final deliverables.
ENTRY POINT FROM HOME - IN APP
REFERRAL PAGE - NO REFERRALS
REFERRAL PAGE - WITH REFERRALS
TERMS & CONDITIONS
INVITE CONTACTS
TRACK REFERRALS
RECEIVER VIEW
testable prototypes
For this project, I tried the advanced prototyping tool, Protopie, conducting tests on various devices.
live on the android app
This project is live on the Android App
Before and after view
Final notes
Since introducing this feature, we've seen significant growth in referrals.
However, this achievement didn't simply materialize on its own. It's our dedicated Field Sales Agents (FSEs) who've actively promoted it to our customers that payed off. We've also rewarded customers with silver coins for successful referrals and activations.
Before and after view
Final notes
Since introducing this feature, we've seen significant growth in referrals.
However, this achievement didn't simply materialize on its own. It's our dedicated Field Sales Agents (FSEs) who've actively promoted it to our customers that payed off. We've also rewarded customers with silver coins for successful referrals and activations.